Top ten tips for corporate naming

The Strange Brand blog has a post on corporate naming entitled "Top ten tips for corporate naming."  Take a look at their list of "personal guidelines on how to dodge the most common naming landmines", which ends with:

10. Find Examples to Emulate

Search out examples of great, evocative, powerful, memorable, witty names, and keep a list of them handy. They’ll give you avenues for finding new names, and a familiarity that will help you spot the right name when you see it.

-- Jack Krupansky