Thursday, April 14, 2005

Race for the top

Marketing guru Seth Godin has a nice post entitled "Race for the top, race to the bottom" which stresses how desirable it is to work with people and vendors that are actually "racing for the top" rather than focusing on in a race to the bottom. I can't think of a better tactic for than racing for the top. As he says:
So, I think I understand what happens when you win the race to the top. You end up with a healthy, that's focused on adding art and joy to your products. You end up with profits and market share and a community that's glad you're there.

What happens, though, when you win the race to the bottom?

-- Jack Krupansky


At 12:54 PM EDT , Blogger A simple means of self-discovery said...

Hello! Love your site, just curious did you manage to get google ads on your site??? That is kinda cool. Is it a way to promote traffic to toher sites too? I wonder because I would like to do this someday....Thank you and keep up the great work!

Here is my blog:



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