Race for the top

Marketing guru Seth Godin has a nice post entitled "Race for the top, race to the bottom" which stresses how desirable it is to work with people and vendors that are actually "racing for the top" rather than focusing on cost-cutting in a race to the bottom. I can't think of a better tactic for attracting customers than racing for the top. As he says:

So, I think I understand what happens when you win the race to the top. You end up with a healthy, motivated workforce that's focused on adding art and joy to your products. You end up with profits and market share and a community that's glad you're there.

What happens, though, when you win the race to the bottom?

-- Jack Krupansky