Changing the game

Marketing guru Seth Godin has a new post entitled "Playing by (and losing by) the rules" that urges us to:

... Change the rules.

Newcomers and underdogs can only benefit when the rules change. The safe thing to do feels risky, because it involves playing by a fundamentally different set of assumptions. But in fact, dramatically changing the game is the safest thing you can do (if you want to grow).

It sounds so simple, but where do you start?

-- Jack Krupansky