Find the "always" and do the opposite, do the "never"
Figure what the always is. Then do something else.
Toothpaste always comes in a squeezable tube.
Business travelers always use a travel agent.
Politicians always have their staff screen their calls.
Figure out what the always is, then do exactly the opposite. Do the never.
This is of course a clever ruse to once again con us into thinking outside the box. Maybe this time it will work. The advice to "do something else" has a lot of appeal.