Friday, April 22, 2005

Is your web site or blog or business a noun or a verb?

Here is more wisdom from marketing guru Seth Godin in a post entitled "Nouns and verbs":

People care much more about verbs than nouns. They care about things that move, that are happening, that change. They care about experiences and events and the way things make us feel.

Nouns just sit there, inanimate lumps. Verbs are about wants and desires and wishes.

Is your website a noun or a verb?

I would extend that thinking to blogs and even businesses.
 

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