Brand marketing and branding guidelines

I ran across these interesting marketing points in an email I received today from Tonnie Chamblee of Design Alliance:

To maintain visibility and market standing in today's economy, you need to remember these five key branding guidelines:

1. Know your target market.
2. Realign marketing strategies to match your businesses' changing objectives.
3. Stand apart from the crowd and invest in innovation; define your distinguishers.
4. Sustain brand marketing by maintaining frequency and consistency.
5. Focus on longer-term marketing strategies. 

Sounds easy enough, but of course the devil is in the details.

-- Jack Krupansky