Brand marketing and branding guidelines
I ran across these interesting marketing points in an email I received today from Tonnie Chamblee of Design Alliance:
To maintain visibility and market standing in today's economy, you need to remember these five key branding guidelines:
- Know your target market.
- Realign marketing strategies to match your businesses' changing objectives.
- Stand apart from the crowd and invest in innovation; define your distinguishers.
- Sustain brand marketing by maintaining frequency and consistency.
- Focus on longer-term marketing strategies.
Sounds easy enough, but of course the devil is in the details.