Logo for your business
I personally am quite "graphically-challenged", but even I recognize the need for the visual aspects of a brand, which includes both a name and a logo. Nominally a name is non-graphic text, but they do have a visual factor. Logos are clearly 100% visual. How to conceptualize, visualize, create, and refine a logo is a process at which I personally have no apparent skill. Nonetheless, I found the blog post "The Evolution of Tech Companies’ Logos" quite interesting, although I have only skimmed it -- mostly for the visual aspects!
I suppose even a blog should or could have a logo or at least a recognizable visual theme.
-- Jack Krupansky