Friday, February 08, 2008

Logo for your business

I personally am quite "graphically-challenged", but even I recognize the need for the visual aspects of a brand, which includes both a name and a logo. Nominally a name is non-graphic text, but they do have a visual factor. Logos are clearly 100% visual. How to conceptualize, visualize, create, and refine a logo is a process at which I personally have no apparent skill. Nonetheless, I found the blog post "The Evolution of Tech Companies’ Logos" quite interesting, although I have only skimmed it -- mostly for the visual aspects!

I suppose even a blog should or could have a logo or at least a recognizable visual theme.

-- Jack Krupansky


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