The Risk of Innovation: Will Anyone Embrace It?
There is a good article in The New York Times by G. Pascal Zachary entitled "The Risk of Innovation: Will Anyone Embrace It?" which warns us that "the truth is that no one can tell in advance which innovations people will adapt to and which will become the next example of the Picturephone." This is of course why the primary focus of any entrepreneur should be to identify a need and then work on addressing that need through innovation. Unfortunately, that is difficult (if not impossible) advice to swallow for us technologists whose primary reason for existence is to innovate new technologies, hoping then to find or create a market for our new technological marvels.