Tuesday, March 29, 2005

Cold, wet, dead fish

I ran across a great line in a ZDNet post: A running joke is that some IT vendors do such a poor job of explaining their products that if they were to try to sell sushi, it will be marketed as "cold, wet, dead fish." Sad, but true. It makes me laugh, but I suppose that I do little better in my own efforts.

The term "blog" seems so silly... shouldn't we call it what it really is: repackaged drivel? But, as entrepreneurs, we do need to package our ideas in ways that are appealing to our intended audiences.

-- Jack Krupansky

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