Sunday, February 11, 2007

The Wizards of Buzz

I just checked TechMeme, and the top item was an article in the Wall Street Journal Online by Jamin Warren and John Jurgensen entitled "The Wizards of Buzz - A new kind of Web site is turning ordinary people into hidden influencers, shaping what we read, watch and buy" which highlights the emergence of a trend towards focusing on the opinions of key users, letting people express their opinions in a way that can be tallied and winners identified.

The Journal article, dated Saturday, February 10, 2007 failed to note the latest entrant to this hot phenomenon: BuzzDash. It is still in beta, but they will begin a marketing push soon. BuzzDash lets you vote on polling questions, called BuzzBites, tallying and displaying the results and letting you comment on the question and view the comments of others as well. You can even suggest your own BuzzBites or put BuzzBites on your own web site or blog.

BuzzDash is easier to use than, say, if all you want to do is express your opinion on a clearly defined question.

Virtually nobody knew about the site at the time the Journal article was published, but that could change quickly over the coming weeks and months.

My interest here... this is my cousin's latest business venture.

-- Jack Krupansky


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